OVERVIEW

Banbou is a café, pâtisserie, and bakery grounded in the rich Caribbean heritage of Haiti and shaped by generations of family tradition. Paul’s vision was to reimagine Banbou’s identity while preserving the essence of its roots. Our updated branding honors this authentic heritage, presenting it with a refined, contemporary, and inviting aesthetic.

With this clean brand foundation in place, we’ve crafted complementary visual elements and typography designed to elevate communication and expand Banbou’s presence across all touchpoints.

Banbou offers a window into the past — a moment where history, culture, and craft come together

ROLE

Research, Concept Ideation, Design, Direction

The Banbou logo blends heritage, warmth, and modernity to create a distinctive brand presence. The name “BANBOU” uses a bold, handcrafted type style to reflect the artisanal quality of the café, pâtisserie, and bakery offerings. The playful, organic letterforms bring approachability and personality, reinforcing the brand’s modern identity while honoring its handmade traditions. The colors evoke the islands: deep greens of lush landscapes, the soft mint of coastal breezes, and the warm golden tones of hospitality and comfort.

Together, these elements create an identity that is rooted in culture, expressed through craft, and designed for today.